Ascend Marketing Lab · Los Angeles
Your next stage of growth needs an owner.
Ascend Marketing Lab is a senior marketing partner for B2B teams. We help you decide where to grow, then plan and run the marketing that gets you there, measured against your goals.
Strategy and execution
One partner from the first decision to the results.
With Ascend, the plan and the work come from the same partner, so nothing gets lost between deciding and doing.
Decide
Where to compete and who to sell to first
What to say so buyers choose you
Where the budget should go, and what to stop
Build
Positioning and messaging
Go-to-market and launch plans
Campaigns across social, web, media and PR
Website copy, LinkedIn content and thought leadership
LinkedIn, Google and Meta Ads
Run
A written plan your leadership can sign off on
Execution that follows the plan
Reporting tied to leads and revenue
Find your starting point
Where is your business right now?
Every engagement starts from where you are today. Find the situation that sounds most like yours.
Launching something new
What we do first: define who you sell to first and why they will choose you.
Positioning and messaging · Go-to-market plan · Launch campaigns and assets
Growth has stalled
What we do first: find what still brings in leads, and where the budget can work harder.
Channel and budget review · Updated demand generation plan · Campaigns focused on qualified leads
Buyers don’t know us yet
What we do first: decide what your brand should be known for, and where your buyers will see it.
Website copy and messaging · LinkedIn content and thought leadership · Case studies and press releases
Marketing is busy but not working
What we do first: connect every channel and campaign to one plan and one set of goals.
Marketing strategy and priorities · Budget plan · Measurement and reporting
Services
Because marketing shouldn’t be guesswork.
Four services that connect strategy, creative and performance. Take one, or combine them as the business needs.
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Clarity that powers profitable growth. We analyze markets, sharpen positioning, and define messaging that connects with buyers. This creates strategies that attract customers and convert opportunities into revenue.
How we do it:
Market and competitor research
Value proposition and messaging
Brand narrative and positioning frameworks
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Turning plans into performance. We design and manage campaigns that launch products, enter markets, and scale existing ones across the right channels. The outcome is structured execution with assets that deliver measurable growth.
How we do it:
Go-to-market planning for new products or markets
Campaign strategy across channels
Launch asset development and timelines
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Awareness that builds authority. We craft content, thought leadership, customer stories, and press coverage that make brands trusted and memorable. The outcome is lasting credibility that opens doors and drives demand.
How we do it:
Website copywriting
LinkedIn content strategy and ghostwriting
Articles, blogs, and thought leadership pieces
Case studies and customer stories
Press releases
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Fuel for predictable growth. We run paid campaigns that maximize visibility, capture attention, and bring qualified leads to sales teams. The payoff is a steady flow of opportunities ready to convert.
How we do it:
LinkedIn Ads
Google Ads
Meta Ads
Paid placements in trade publications
SEO optimization and keyword strategy
Founder experience
From strategy to the industry’s trade press.
Work Aleksandra Ovchinnikova, Founder of Ascend, led as Marketing Manager at Advanced Charging Technologies, 2023 to 2025.
Market research and strategy
Global strategy for an industrial product sold to airport ground handlers and material handling operators.
Rebrand and a new website
Positioning, product pages and lead forms built around how technical buyers evaluate equipment.
Launches, LinkedIn and paid campaigns
Product launches supported with LinkedIn content, paid media and sales materials for dealers.
Bylined articles in trade media
Published in aviation ground support trade media:
Transforming Ground Handling: The Rise of E-GSE Chargers
The Future of GSE Charging
How to Minimize Downtime with Smart Charging Infrastructure
About Ascend
Every marketing investment answers one question.
“I’ve spent my career working inside growing companies, alongside the leaders accountable for their results. In that role, every marketing investment answers to one question: what will it do for the business? That question shapes every engagement at Ascend.”
Aleksandra Ovchinnikova, Founder
Insights
Ready to put the system to work for your business?
Book a 30-minute strategy call. Bring the challenge you’re working on, and leave knowing where to focus first.